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- Published on Saturday, 01 January 2011 00:00
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Data analytics is the science or process of inspecting, cleaning, transforming, and modeling data with the goal of highlighting useful information. Data analytics software is used in many industries to allow companies and organization to make better business decisions and in the sciences to verify or disprove existing models or theories. Data analytics is distinguished from data mining by the scope, purpose and focus of the analysis. Data miners sort through huge data sets using sophisticated machine learning algorithms to identify undiscovered patterns and establish hidden relationships. Data analytics focuses on inference, the process of deriving a conclusion based solely on what is already known by the researcher.